Words that connect.
Strategy that converts.
If you’re looking for just “words,” I might not be your person.
But if you’re after more clicks, more customers, and more sales—I can help.
I’m a conversion copywriter who blends strategic thinking with deep empathy to craft messages that move your audience—and your bottom line.
What I write isn’t just designed to sound good. It’s built to get results:
-More visibility for your brand
-Higher engagement from your audience
-Stronger conversions that turn browsers into buyers (and buyers into loyal fans)
My approach is backed by three decades of experience as a certified speech-language pathologist, where I honed the skills that still guide my copywriting today: active listening, collaboration, problem-solving, and above all—clear, meaningful communication that drives action.
I’ve written blogs, website copy, and email campaigns for brands that want more than fluffy content—they want words that work.
And while I love writing, what lights me up is seeing your business grow because of the right message, delivered the right way, to the right people.
More about me...
🧠 I’m endlessly curious (earning a journalism degree in 2010 because I truly love learning).
🎯 I’m results-driven (offering data-backed content strategy).
💬 And yes, I still geek out over a perfectly structured sentence.
I’m anxious to help you hit your goals with words that feel human and perform powerfully.
Ready to turn browsers into buyers?
Let’s make your message work harder—so you don’t have to.
I look forward to working with you.
-- Regards,
Chari Chapman Sutherland
When you work with me you get a copywriter who…
Communicates well- Simply put, I can “read the room” in order to provide the best
written communication for your brand.
Has attention to detail- I will make sure your copy is clean and clear, not distracting from
the message.
Has great research skills- I leave no stone unturned in order to understand your industry
and/or brand and its desired reach.
Is empathetic- I make sure I fully understand your company’s pain points and find a
solution to those needs.
Uses storytelling skills- I can grow your audience with techniques that engage.
Is concise and clear- I know how to use the written word to impart information that can
be easily understood.
Your target audience will easily understand the copy I provide. Not only will they understand it, it
will resonate with them and encourage them to act: to purchase your product or service.